About Us

Assalamu’alaikum warahmatullahi wabarakatuh!

Welcome to SHURA, where Islamic tradition meets pinnacle elegance, comfort and style. Our journey began out of a desire to fill the gap in the availability and representation of Islamic attire in the West. After a life-changing trip to Mecca and Madina, we were inspired to bring the essence of that profound experience back to Canada, igniting our ambition to recreate and share that rich cultural heritage.

At SHURA, we are committed to providing high-quality Islamic garments that honor tradition while embracing modernity. We source our premium fabrics from the finest mills in South Korea and Japan, ensuring the utmost quality and comfort. Each garment is meticulously handcrafted by our tailor specialists in the UAE, combining exceptional craftsmanship with meticulous attention to detail.

Our mission is to inspire men to appreciate and embrace Islam through their attire. We aim to increase the representation and appreciation of Muslim men in the West, encouraging them to proudly showcase their identity. Guided by the Quran and Sunnah, we are dedicated to helping men dress their best while maintaining modesty, ensuring that every piece reflects both faith and fashion.

Ash SHURA Is the 42nd chapter of the Holy Quran and means "consultation". Shura is the process of making decisions by consultation and deliberation among those who have an interest in the matter on which a decision is to be taken, or others who can help them to reach such a decision. This principle of collective wisdom and mutual consultation embodies our approach to creating this brand. We believe in the power of collaboration and community, striving to make conscious decisions that benefit and uplift the Muslim community.

At SHURA, we are constantly driven by the goal of encouraging Muslims to seek self-improvement in their Deen and Dunya. We created this brand as a representation of peak performance in the Muslim man, striving to embody excellence in all aspects of life. Our aim is to adhere to the guidelines of the Quran and Sunnah, providing garments that support a lifestyle of faith, modesty, and elegance.

We believe in empowering Muslim men to wear their faith with pride and confidence. Join us on this journey of elegance, tradition, and faith, and discover the perfect blend of cultural heritage and style.